For this project I was tasked with the creation of various styles of advertisements for a brand of my choosing, Key West Hammock Company. Key West Hammocks as a company focuses on the idea of bringing a little bit a Key West to their customers through the usage of their hammocks. I chose to represent this idea through the use of illustrative photographic styles, inspired by old surf ads, mixed with gradients and fun typography in order to enhance the aesthetic of the existing brand. Then each ad was created with these ideas in mind, to be used for social media, websites, outdoor spaces, magazines, and other promotional spaces.